How strong is your museum’s website as part of the whole offer? Does it reflect your identity as an organisation? Does it appeal to your visitors? What does it really need? Are there trends to pay attention to? Others to ignore? Makes the site appealing? What mistakes can you avoid?If your work involves museum websites these will be questions you’ll have to tackle, whether you’re commissioning a new site or just trying to keep the current one healthy.
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How effective is your museum’s website? Does it reflect your identity as an organisation? Does it appeal to your visitors and showcase the collection?